Where I typically help
- Your product is strong, but hard to explain
- Your narrative isn’t landing with buyers
- Marketing lacks the systems needed to scale
- Marketing programs lack focus and aren’t translating into results
- Pipeline exists, but doesn’t convert
- Sales and marketing are misaligned
- Growth feels inconsistent or unpredictable
How I typically work
I focus on clarity before scale. In complex B2B environments, strong positioning and disciplined targeting consistently outperform increased spend. When the narrative is right, everything else becomes more effective.
How I drive growth
Go-to-Market Strategy
Product marketing, positioning definition, ICP, messaging, and strategy development to win in competitive markets.
Demand & Pipeline Development
Build full-funnel programs that drive qualified pipeline, from inbound and ABM to opportunity acceleration.
Sales Enablement
Translating product value into compelling narratives that close deals and empower sales teams.
Customer Growth (Retention & Expansion)
Design programs that increase lifetime value through retention, upsell, and cross-sell.
Marketing Leadership
Lead teams, align stakeholders, and execute with accountability—without the full-time cost.
Operations & Optimization
Align data, systems, and teams to improve conversion, visibility, and revenue performance.
Who am I
I’m a marketing leader with 25+ years of experience helping B2B technology an SaaS companies turn strategy into revenue. I’ve led go-to-market initiatives, built demand engines, and aligned sales and marketing to drive measurable growth.
My work spans healthcare, AI, staffing, drones, pharmaceuticals and many other complex B2B technology company where clear positioning and strong systems make the difference between activity and results.
Growth-Stage and Enterprise SaaS
Who I work with
- I partner with B2B SaaS companies that are:
- Scaling from startup to growth stage
- Moving into enterprise or more complex markets
- Launching new products or platforms
- Preparing for funding, acquisition, or exit
- Needing senior marketing leadership without full-time overhead
Impact
Ready to Accelerate Growth?
If you're looking for a strategic marketing partner who can quickly assess, align, and execute, let’s talk.